As part of the Hickory Farms rebrand, I worked with the agency Sterling to create Hickory Farms Steakhouse and Hickory Farms Dessert Cart to replace the sunsetting Pfaelzer Brothers brand. While Steakhouse and Dessert Cart lived within the broader Hickory Farms brand, they had unique positioning of Gift a Fine Dining Experience.
Product Photography
The elevated assortment mirrored a fine steakhouse experience with prime cuts, seafood, and impressive desserts presented with rich, appetizing photography shot at West Town Studio in Chicago. I developed the look and feel for the line, directed photography, and worked with the food stylists to create these mouth-watering images.