Taste of California


After Hickory Farms acquired a California wine gift‑basket company, I developed the Taste of California brand, including our first private‑label wines. I created three tiered labels to pair with charcuterie baskets (SunSol — entry; Generosity Cellars — mid; Aunar — premium), designed packaging, and produced the complete brand style guide (logos, patterns, photography direction, and overall look and feel).

Launch Video

Video that I produced and directed, showcasing the Taste of California collection

Wine Gifts

In developing the Taste of California collection, we aimed to create shareable, gourmet gift experiences. To ensure authenticity, we curated complementary California-made products from well-known regional brands alongside Hickory Farms favorites. Central to the collection is a private‑label wine program developed to perfectly pair with the gourmet snacks in each gift. Initially we had three private labels: SunSol; Generosity Cellars; and Aunar.

SunSol was the entry-tier California lifestyle label and includes imagery of iconic California scenes. SunSol was only used in Taste of California gifts.
Generosity Cellars was the mid-tier approachable label, that reflects the focus of Hickory Farms as a gifting company and was used in Taste of California and classic Hickory Farms gifts.
Aunar was the premium-tier label. The name is Spanish for “bring together” or “unite” and is a subtle nod to the Hickory Farms brand positioning of Bringing People Together. Aunar was used in Taste of California and classic Hickory Farms gifts.

Collection Landing Page

Taste of California landing page on HickoryFarms.com

Catalog

HF19_TOC_Holiday_CatDownload

Style Guide

TOC_StyleGuideDownload
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