Kitewell

Kitewell was a modern mood boosting gift brand targeting younger women, under the Hickory Farms family of brands it lived on both HickoryFarms.com and WickedGoodCupcakes.com. I collaborated with Product Development on the assortment and created the companion wine brand, Ilo. I developed the visual identity, logo, packaging, positioning, voice, and style guidelines.

Logo

I developed name options, coordinated trademark vetting with counsel, and selected Kitewell. I then designed a clean, modern logo to reflect the brand’s gift aesthetic and positioning.

Spring Assortment

Sunshine & Snacks Gift Box
Blooms & Bites Wine Gift Box

Emails

Style Guide

Kitewell_StyleGuideDownload

Holiday Assortment

Christmas Break Gift Box
Cozy Christmas Gift Box
Oh What Fun Cupcakes & Wine Gift Set
Holiday Cheers Gift Set
Sweetest Holiday Cupcake Gift Box
Holiday Unwind Gift Set

Holiday Catalog Spread

Holiday Emails

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