In 2024, I led the Brand team to update our core product packaging to modernize the look of our gifts and to refresh the brand guidelines including positioning, persona, messaging to reflect the evolution of the business, product lines, and sales channels.
Packaging
By updating our meat and cheese labels, we were able to do a minor refresh with a major impact. I focused on simplifying the design with clean typography, flavor icons, and bold color blocks.
sara ness 