Pampered Chef Rebranding

I led rebranding initiative for Pampered Chef, working closely with the agency Redscout to develop the brand strategy, a compelling brand story and vision and guided the development of new logo and brand guidelines. Together we orchestrated a successful launch of the new brand at Pampered Chef’s annual conference, cascading the reveal to international markets.

Logo

Old Pampered Chef Logo
New Pampered Chef Logo

Launch Video

This video launched the new brand at the conference and was then leveraged across social media with 53K views.

Marketing Examples

PC website
Brand Page
PC website
What to Expect
PC website
Consultant Website
PC pinterest
Pinterest
PC social
Facebook Post
PC corp id
Corporate Identity

National Conference

Here are a few images from the launch and Pampered Chef consultants embracing the new brand.

Theatre at Pampered Chef National Conference 2015 as new logo is revealed.
Pampered Chef Founder, Doris Christopher and CEO, Tracy Britt Cool delivering new brand
Excited Pampered Chef consultants in front of marquee with new logo.
Pampered Chef consultants embracing the new brand messaging.
Celebrating the new brand launch with Doris Christopher backstage after the reveal.

Brand Guidlines

072415_PC_BrandGuideDownload
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