Last year, I led rebranding initiative for Pampered Chef. I worked closely with the agency Redscout to develop the brand strategy, a compelling brand story and vision and guided the development of new logo and brand guidelines. Together we orchestrated a successful launch of the new brand at Pampered Chef’s annual conference, cascading the reveal to international markets.

This video launched the new brand at the conference and was then leveraged across social media with 53K views.

Here are a few images from the launch and Pampered Chef consultants embracing the new brand.

This slideshow requires JavaScript.